Toronto, ON., (Oct. 9, 2014) – Playful campaigns and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8thmost valuable global brand in its annual report. Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.
Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: 1) the financial performance of the branded products or services; 2) the role of brand in the purchase decision process; and 3) the strength the brand has to command a premium price, or secure earnings for the company.
Toyota’s increase in brand value reflects its recent global initiatives, including the Toyota Mobility Foundation, which addresses mobility challenges worldwide, and collaborations on innovative technologies that enhance sustainable transportation, such as fuel cell engineering and electric drivetrains. Toyota ranks No. 2 among the top 50 ‘Best Global Green Brands’ by Interbrand.